📲 Social Media & Content Specialist
Location: Remote (preferably within -3h CET)
Type: Freelance / Part-time / Flexible Hours
About the Role
Coflint (and our pet wellbeing app, Loopeti) is launching its social media channels from scratch — Instagram, TikTok, Facebook, and LinkedIn. We’re looking for a creative, hands-on, and strategic person to shape the brand’s voice, plan and produce content, and grow communities organically — working closely with our UX/UI specialist to ensure a consistent and engaging visual identity.
We are a bootstrapped startup with a lean budget. This means autonomy, fast learning, and plenty of freedom to test ideas. Early-career talents with a “make it happen” mindset are very welcome.
What You’ll Do:
- Set up and structure our profiles (bio, visual identity, highlights, playlists, SEO keywords, etc.).
- Create and maintain a multichannel content calendar (Instagram, TikTok, Facebook, LinkedIn).
- Produce posts, carousels, stories, and short-form videos (Canva, CapCut, or similar tools).
- Plan, schedule, and publish using Buffer.com and organize assets in Google Drive.
- Run organic campaigns (launches, challenges, community activations, UGC).
- Monitor engagement, reply to DMs/comments, and identify growth opportunities.
- Track key metrics (reach, engagement, follower growth) and provide a monthly summary with learnings and ideas.
- Maintain a consistent brand voice (sometimes playful, sometimes serious — always clear and smart).
- Collaborate with designers, developers, and founders to transform strategy into storytelling.
What We’re Looking For
Strong sense for visual storytelling and tone of voice. Experience managing social media for a brand, project, or personal portfolio. Familiarity with Canva, Figma, Buffer (or willingness to learn quickly), Google Drive; basic video editing (CapCut or similar). Organized, curious, proactive, and eager to test, measure, and improve. Excellent written Portuguese; English and/or Spanish are a plus (not only Chat GPT ).
Nice to Have
Background or interest in pets, health, or tech. Motion design basics (CapCut, After Effects, etc.). Experience in community management or influencer outreach. Basic understanding of SEO for social and accessibility best practices.
Expectations
Focus on organic growth: building follower base and community size is the main priority (no paid media at the start). Consistent posting and learning from results are important, but secondary to achieving real audience growth and volume. Lean startup mindset: autonomy, direct communication, quick feedback loops, and smart prioritization.
What’s next?
Just send us an email at 👉 hello@coflint.com with a quick and informal intro about yourself — who you are, how you think you can contribute, and what you're excited about. Feel free to include your CV, LinkedIn, GitHub, or anything else that shows off what you’re great at. Oh, and don’t forget to mention where in the world you’re currently based.
We’re looking forward to hearing from you!
